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the fine game plan
GO-TO-MARKET
STRATEGY
the fine game plan approaches gtm strategy with the end in mind, understanding that each component of your strategy is interconnected. tfgp strives to create ecosystems that engender customer loyalty and ensure the consumer experience is delivered exactly as envisioned.
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brand positioning
VALUE PROPOSITION
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TARGET CONSUMER & COMPETITION
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TONE & VOICE
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PRICING & DISTRIBUTION
product
commercialization
IDEATION, MODIFICATION
& REFINEMENT
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SUPPLY CHAIN OPTIMIZATION
CATEGORY DEVELOPMENT & EXPANSION​
customer acquisition
FUNNELS & CHANNELS
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ROI EXPECTATIONS & PARAMETERS
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LEVERAGE DATA & TECHNOLOGY
distribution & segmentation
CHANNELS
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SCALE MODEL
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SEGMENTATION
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LICENSING
customer relationship management
TRANSFORM TRANSACTIONS INTO RELATIONSHIPS
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MAXIMIZE LTV
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LEVERAGE DATA & TECHNOLOGY
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BUILD COMMUNITY
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